# What Do Companies Want in PR Professionals Now? [Fukugyo Seminar #5]

> Talk and networking on what companies want from PR professionals and how to do PR side work.

- When: Thu, December 17, 2026 19:00–20:30 JST
- Where: Tokyo Innovation Base、東京都千代田区丸の内3-8-3 · In person
- Region: Kanto (Tokyo)
- Organizer: Tokyo Innovation Base
- Language: JA
- Source: Peatix — https://peatix.com/event/5245754
- Page: https://japantech.info/events/peatix-5245754/

## Summary

Fifth session of the Fukugyo (side-work) Seminar, a talk on what companies now expect from PR professionals. Speakers are Sakiko Shimomura (CEO, Shinme) and Emi Tagahara (CEO, Relays), with Eiko Kuroda of Another works.

Topics are how PR professionals gather information, including changes in the AI era, what companies expect from a first PR hire and solo PR staff, the value of external PR talent, and how to do side work in PR, including confidentiality and conflict of interest.

The program has a talk, Q&A and networking, in person only. It is free and aimed at PR staff, solo PR practitioners and those interested in side work.

## About the community

Fukugyo Seminar is a series on side work (fukugyo) and career choices, hosted by Another works, which runs the side-work matching platform Fukugyo Cloud.

#career #side-work #public-relations #startup #networking #talk #side-jobs #talk-session