B-Side Summit: A Gathering for People Using, or Wanting to Use, Their B-Side

The "B-side" is the term this event uses for the personal activities and expertise a person keeps outside their main job (the "A-side"): side businesses, hobbies, a previous career, an unusual university major. This first edition of the B-Side Summit brings people with such a B-side together across company and organizational lines, so they can share the parts of themselves that a job title does not show and build connections from there. The program includes a self-introduction round framed around each attendee's B-side, talks from people with notable B-sides, a session on applying a B-side to day-to-day work drawing on twelve years of practice, and open networking. The event runs on its own participants' B-sides as well: a DJ handles music, a photographer shoots the room, a barista serves coffee, and a comedian performs a short sketch. A directory of attendees' B-sides is also planned. The venue is Tokyo Innovation Base 2F ROOM in Marunouchi, with doors at 13:30 and the program running 14:00 to 16:00. It is organized by Dentsu B Team (Dentsu Inc.) and co-hosted by Creative Project Base Inc. People who already have a B-side, people curious about the idea, and people hearing the term for the first time are all welcome.